Macbeth Summary

'Macbeth' Summary William Shakespeare’s Macbeth happens in Scotland in the eleventh century AD, and it recounts to the narrative of Macbeth, thane of Glamis, and of his aspiration to become lord. This Shakespearian disaster is inexactly founded on authentic sources, to be specific Holinshed’s Chronicles, and there is verifiable documentation on a few characters, including Macbeth, Duncan, and Malcolm. It’s indistinct whether the character of Banquo truly existed. While the Chronicles delineate him as an assistant to Macbeth’s dangerous activities, Shakespeare depicts him as a guiltless character. In general, Macbeth isn't known for its verifiable precision, yet for the depiction of the impacts of visually impaired aspiration in individuals. Act I Scottish officers Macbeth and Banquo have quite recently crushed the partnered powers of Norway and Ireland, which were driven by the traitorous Macdonwald. As Macbeth and Banquo meander onto a heath, they are welcomed by the Three Witches, who offer them predictions. Banquo challenges them first, so they address Macbeth: they hail him as Thane of Glamis,† his present title and afterward Thane of Cawdor, including that he will likewise be top dog. Banquo then asks of his own fortunes, the witches react cryptically, saying that he will be not as much as Macbeth, yet more joyful, less effective, yet more. In particular, they disclose to him that he will father a line of lords, however he himself won't be one. The witches disappear before long, and the two men wonder at these declarations. At that point, in any case, another thane, Ross, shows up and advises Macbeth that he has been offered the title of Thane of Cawdor. This implies that the primary prediction is satisfied, and Macbeth’s introductory suspicion transforms into aspiration. Ruler Duncan invites and acclaims Macbeth and Banquo, and announces that he will go through the night at Macbeths stronghold at Inverness; he additionally names his child Malcolm as his beneficiary. Macbeth communicates something specific ahead to his better half, Lady Macbeth, educating her concerning the witches predictions. Woman Macbeth unflinchingly wants for her significant other to kill the ruler so he can usurp the seat, to the point that she answers his protests by throwing questions on his masculinity. In the end, she figures out how to persuade him to execute the ruler that equivalent night. The two get Duncans two chamberlains alcoholic with the goal that the following morning they can without much of a stretch reprimand the chamberlains for the murder.â â  Act II Still tormented by questions and by mind flights, including a grisly knife, Macbeth cuts King Duncan in his rest. He is vexed to such an extent that Lady Macbeth needs to assume responsibility, and casings Duncans dozing hirelings for the homicide by setting grisly blades on them. The next morning, Lennox, a Scottish aristocrat, and Macduff, the dependable Thane of Fife, show up at Inverness, and Macduff is the person who finds Duncans body. Macbeth kills the gatekeepers so they can't maintain their guiltlessness, however asserts he did as such furiously over their wrongdoings. Duncans children Malcolm and Donalbain escape to England and Ireland, individually, dreading they may be targets as well, however their flight outlines them as suspects. As an outcome, Macbeth accept the seat as the new King of Scotland as a brother of the dead lord. On this event, Banquo reviews the witches prediction about how his own relatives would acquire the seat. This makes him dubious of Macbeth.â Act III In the interim Macbeth, who recalls the prediction concerning Banquo, stays uncomfortable, so he welcomes him to an illustrious feast, where he finds that Banquo and his young child, Fleance, will brave that night. Associating Banquo with being dubious of him, Macbeth masterminds to have him and Fleance killed by employing professional killers, who prevail with regards to murdering Banquo, yet not Fleance. This angers Macbeth, as he fears that his capacity won’t be protected up to a beneficiary of Banquo lives. At a meal, Macbeth is visited by Banquos apparition who sits in Macbeths place. Macbeth’s response frightens the visitors, as the phantom is just noticeable to him: they see their ruler freezing at a vacant seat. Woman Macbeth needs to reveal to them that her better half is only burdened with a recognizable and innocuous illness. The apparition withdraws and returns again, causing the equivalent crazy indignation and dread in Macbeth. This time, Lady Macbeth ad vises the rulers to leave, and they do so.â Act IV Macbeth pays visits to the witches again so as to gain proficiency with reality of their predictions to him. In light of that, they summon awful spirits: a defensively covered head, which instructs him to be careful with Macduff;â a grisly youngster disclosing to him that nobody conceived of a lady will have the option to hurt him; next, a delegated kid holding a tree expressing that Macbeth will be protected until Great Birnam Wood comes to Dunsinane Hill. Since all men are conceived from ladies and woods can't move, Macbeth is at first eased. Macbeth additionally asks whether Banquos children will ever reign in Scotland. The witches summon a parade of eight delegated lords, all comparative in appearance to Banquo, the last one conveying a mirror reflecting considerably more rulers: they are all Banquos relatives having obtained authority in various nations. After the witches leave, Macbeth discovers that Macduff has fled to England, thus Macbeth orders Macduffs stronghold be seized, and furthermore sends killers to butcher Macduff and his family. In spite of the fact that Macduff is no longer there, Lady Macduff and his family are murderedâ â Act Vâ Woman Macbeth becomes overwhelmed with blame for the violations she and her better half dedicated. She has taken to sleepwalking, and subsequent to entering the stage holding a flame, she mourns the killings of Duncan, Banquo, and Lady Macduff, while additionally attempting to wash off fanciful bloodstains from her mind. In England, Macduff learns of the butchering of his own family, and, stricken with sorrow, pledges vengeance. Along with Prince Malcolm, Duncans child, who brought a military up in England, he rides to Scotland to challenge Macbeths powers against Dunsinane Castle. While digs in Birnam Wood, the officers are requested to chop down and convey tree appendages to disguise their numbers. Some portion of the witches’ prescience comes true. Before Macbeths rivals show up, he discovers that Lady Macbeth has executed herself, making him succumb to sadness. He in the long run faces Macduff, at first unafraid, since he can't be murdered by any man conceived of lady. Macduff pronounces that he was from his moms belly/Untimely rippd (V 8.15â€16). The subsequent prescience is consequently satisfied, and Macbeth is in the long run executed and guillotined by Macduff. The request is reestablished and Malcolm is delegated King of Scotland. With respect to the Witches’ prescience concerning Banquo’s relatives, it is valid in that James I of England, already James VI of Scotland, plunged from Banquo.

Why I want to be a police after I graduate Lincoln College Essay

Why I need to be a police after I graduate Lincoln College - Essay Example helping the network that the officials have a place with. Obviously an individual can likewise help their locale by turning into a social specialist or a researcher yet I feel that the information made by these people is progressively apparent on the master plan. People and gatherings for a littler scope must be in direct government functionaries and the cutting edge for keeping up peace in a general public has consistently been the common police of the nation. This capacity to have direct contact with individuals and having a wide degree of power to help those in need makes a cop significantly more valuable than a researcher since a researcher may never get the chance to see the possible impact of his/her creation or disclosure in the course of their life. A cop who stops a wrongdoing in progress or gets a criminal can quickly observe the impact on society regardless of whether it is each individual in turn. Since police work and the police power are constrained by the administration, the greater part of the data with respect to a vocation in the police originates from government sources and related sites. Maybe the best wellspring of data about working in the police originates from the U.S. Branch of Labor (2006) which has broad data about the profit, idea of the work, working conditions, required preparing and employment standpoint for this calling. No doubt the idea of police work is comparative over the globe since reliable subjects and data was found on London’s Metropolitan Police site (2002) with respect to the work performed by the police and the standpoint of the picked profession. The examination additionally shows that police work isn't constrained to the urban areas since state and government police have their own purviews and circles of activities. The U.S. marshal’s site (2006) for instance, records the expansive center that marshals have had as the most established law authorization office for securing the law in America. Additionally, the U.S. Mystery Service site (2002) and the U.S.

Antisocial vs. Borderline Personality Disorders

Antisocial vs. Borderline Personality Disorders November 20, 2019  franckreporter/Getty Images More in BPD Related Conditions Diagnosis Treatment Living With BPD Because they both fall under the same category of personality disorders, antisocial personality disorder (ASPD) shares many of the same traits as borderline personality disorder (BPD). However, the causes and ways in which these conditions manifest are strikingly different. Antisocial Personality Disorder According to the Diagnostic and Statistical Manual of Mental Disorders, 5th Edition (DSM-5) issued by the American Psychiatric Society, a person with antisocial personality disorder must be at least 18 years old and have severe problems functioning in these two specific areas:?? Self-Functioning: ASPD is broadly defined as behaviors in which you think only of yourself and/or focus on personal goals and gratification without taking into account what is culturally acceptable or ethical. By definition, people with ASPD will gain a sense of self-esteem from the pursuit of pleasure, power, or getting what they want.Interpersonal Functioning: People with ASPD have an inability to display concern or empathy for others feelings or needs. They have difficulty forming any true sense of intimacy and will rather use power to exert dominance in a relationship. Find Support With the Best Online Therapy Programs ASPD Personality Traits As defined by the DSM-5, people with ASPD will exhibit the following behavioral characteristics:?? Antagonism: Antagonism in ASPD is displayed through manipulation, such as using charming behavior to influence someone into doing what you want. They will often engage in vengeful behaviors over minor slights and may even resort to aggression, violence, and cruelty.Disinhibition: Disinhibition in ASPD is characterized by a disregard of social conventions and reckless, risk-taking behaviors at the expense of others safety or feelings. It is not uncommon for people with ASPD to break promises, miss appointments, or drop activities out of a sense of boredom or spite.Emotional Detachment: People with ASPD exhibit greater egocentric behaviors, making it difficult to establish balanced and supportive relationships. This emotional detachment can complicate psychotherapy, the practice of which relies heavily on open interaction. Borderline Personality Disorder To be diagnosed with borderline personality disorder, you must have severe problems functioning in both of these areas:?? Self-Functioning: People with BPD typically struggle with identity and are prone to feelings of emptiness, self-loathing, and worthlessness. Because of this, they have difficulty establishing goals or pursuing long-term interests, often undermining themselves at every turn.Interpersonal Functioning: Feelings of low self-esteem typically manifest with hypersensitivity to anything construed as criticism or rejection. Because of this, people with BPD tend to lash out irrationally at even minor slights (like interruptions in conversation). Unable to see beyond their own feelings, people with BPD tend to lack empathy and find themselves in unstable relationships prone to conflict. BPD Personality Traits According to the DSM-5, people with BPD will have the following personality traits:?? Negative Affectivity: Negative affectivity is characterized by unstable and unpredictable mood changes that are more dramatic than a situation warrants. This includes intense anxiety over social situations, persistent fear of rejection, or sudden swings into a deep depression, shame, or guilt. Suicidal thoughts are not uncommon.Disinhibition: Disinhibition in BPD is characterized by impulsive, risky behaviors with no regard for the consequences. Due to underlying feelings of low self-worth, the actions are often turned inward, resulting in self-harm or self-destructiveness. Appointments, promises, and activities will be readily dropped more out of a sense of hopefulness or anger than out of boredom.Antagonism: People with BPD are easily spurred to anger but are less likely to shut others out. Rather, they will seek out relationships in part to combat depression and to also maintain a damaged, victimized self-image. Similarities ASPD and BPD share similarities in that they are both classified as Cluster B personality disorders in the DSM-5. Cluster B disorders are characterized by overly emotional, dramatic, and unpredictable thinking and behavior. Among the similarities between ASPD and BPD:?? Disinhibition: Both ASPD and BPD are also associated with disinhibition. However, people with ASPD demonstrate disinhibition by engaging in impulsive behaviors because they can, while people with BPD will engage the same behaviors to combat negative emotions or actively punish themselves.Hostility: People with ASPD and BPD will get inordinately angry over minor slights. However, people with ASPD tend to lash out with consciously cruel  and hostile acts, while those with BPD will remain persistently angry and may engage in self-harm.Impulsivity Burn-Out: According to the DSM-5, by the time youre in your later middle age, you will be less likely to meet the diagnostic criteria for either ASPD or BPD. This is referred to as impulsivity burn-out, a state in which the emotional underpinnings of the disorder changes as you get older.Suicidality: The rate of suicide in both ASPD and BPD is between 3% to 10%.?? Differences There are just as many differences between ASPD and BPD as there are similarities, including:?? Symptoms: ASPD consists of few emotions, while BPD consists of extreme emotions, mood swings, and an inability to regulate emotions.Gender: Research suggests that BPD is equally common in men and women, but that men are less likely to seek treatment. By contrast, ASPD is around five times more common in men than women.??Age: According to the DSM-5, there is no age requirement for BPD. However, you must be 18 or over to be diagnosed with ASPD.??Treatment: Certain forms of cognitive-behavioral therapy (CBT), such as  dialectical behavior therapy  (DBT) and mentalization-based therapy (MBT), have been extremely effective in treating BPD.?? By contrast, ASPD is extremely difficult to treat and often approached with MBT with varying degrees of success. A Word From Verywell Antisocial personality disorder and borderline personality disorder are really two distinct conditions, although they do have some overlapping features and its entirely possible to have both since many people have more than one personality disorder. If you think you might have a personality disorder or youre concerned about your mood and behavior, talk to your doctor. Only a trained mental health professional can diagnose you.

Analysis Of A P By John Updike - 895 Words

â€Å"In walks these three girls in nothing but bathing suits† (Updike 1). With the previous quote, would one believe that the storyline is set in a grocery store? In John Updike’s â€Å"AP,† Sammy is the main character. The entire narrative happens through his eyes. Having three out of the ordinary girls walk into the A P mystified Sammy as well as the other men in the store. The tale follows the girls around while they shop and until they leave. It carefully describes what aisles the girls pass through while Sammy is trying to figure them out. The three strange girls’ activities are distracting and intriguing him to the point that he messes up while ringing up a customer. The story is all about what the people ponder when they meet the girls.†¦show more content†¦By being different, the girls gave him enough courage to break out of the longstanding system as he tries to impress them. Sadly, he was not able to impress the girls. Nevertheless, h e was able to break free from the unchanging circle of life the only problem with that is that out of the cycle, there is no stability which worries him creating a new dilemma that the boy must overcome. There are two generations displayed here, the elder and the younger one. Representing the senior generation is the manager, Lengel; the narrative states that he is friends of Sammy’s parents, so he seems to be a male from forty to fifty years of age. â€Å"Lengel sighs and begins to look very patient and old and gray. Hes been a friend of my parents for years† (Updike 5). The younger portrait by the cashier and the girls. Mentioned in the brief tale, Sammy was almost 19 years of age. â€Å"I was nineteen this April† (Updike 2). So, there is a difference between the thoughts of the people from both generations. The characters views about what is right or wrong are all created by the atmosphere, environment, and individuals surrounding Sammy. Both worlds beliefs antagonize increasing the abysm that separates them. â€Å"He blames the customers of his AP for being ‘houseslaves’ without any sensitivity to the misfortunes of literal or metaphoric slavery the epithet points to† (Dessner 316). Sammy is still in the youth’s world with his â€Å"boy’s innocence† (Dessner 316). Youngsters do not seemShow MoreRelatedJohn Updike aP Analysis1508 Words   |  7 PagesHanks Aamp;P- In John Updikes Aamp;P, choices and consequences are portrayed as a fundamental and recurring theme throughout the story. Many can understand the idea of repercussions for specific decisions and actions, which makes this story very relatable to most audiences. The story encompasses numerous ideologies paramount to human development and philosophy. Dismantling the story can help depict underlain meanings and asses the ambiguous nature of humanity. The construct of Aamp;P portraysRead MoreAnalysis Of A P By John Updike731 Words   |  3 PagesIn â€Å"AP†, John Updike uses compelling diction, language, and description to enhance the perspective of Sammy within the story and his final decision to quit his job. The use of imagery within the supermarket develops the environment Sammy worked in to a greater extent and painted diverse pictures of the customers. The derogatory descriptions of Lengel and some customers was also significant in terms of revealing Sammy’s emotio ns about his job at AP. The nature of the situation with the girls andRead MoreA P John Updike Analysis856 Words   |  4 PagesIn John Updike’s â€Å"A P†, he expresses the life of a young boy names Sammy, who works in a small food mart named A P. It’s a coming of age story that deals with puberty taking over the better of Sammy and trying to come out the hero when in reality he comes out looking like a fool. There is also one other detail that cause inner and outer conflicts with Sammy that lead to life lessons and the realization that not everyone is happy where they’re at in life, but if you work hard enough, anythingRead MoreAnalysis Of A P By John Updike1324 Words   |  6 PagesNovember 2015 2015 Unavoidable Conflict Sammy is a local cashier in a grocery store called AP who resents the local town and disagrees with the local populous. A strong willed teenager who is more than aware of himself tries to get a firm footing in the town. When this backfires Sammy becomes drastic and hastily makes a decision to try to fix all of the issues. To capture this idea in AP by John Updike, it illustrates the struggles of a young teenage male, where his beliefs are against that ofRead MoreAnalysis Of A P By John Updike845 Words   |  4 Pagesâ€Å"The sheep pushing against the carts down the aisle - the girls were walking against the traffic - were pretty hilarious† (Updike AP). The title of this story is AP, written by John Updike. The main characters shown in this story are Sammy, The Three Girls, Lengel, and Stokesie. Here’s a brief summary, â€Å"Three girls walk into AP wearing bikinis. Sammy’s constantly looks at â€Å"Queenie†, the group leader. Stokesie joins in as Sammy watches the girls go aisle after aisle. As the girls reach to theRead MoreAnalysis Of A P By John Updike1560 Words   |  7 PagesJalen Johnson Ms. Mahaffey Eng 102 10/15/17 Feminism in AP In the story â€Å"AP† by John Updike he tries to portray the conventional lifestyle and tendency of his community. The story â€Å"AP† proves how feminism was a large part of the conservative lifestyle and is still present today. AP helps you visualize how sexism could be happening right under our noses. The story is told through the main character Sammy, who is an ordinary teenager in the small town. Sammy makes a courageous effort to fight feminismRead MoreAnalysis of AP by John Updike533 Words   |  2 Pagesâ€Å"AP† (supermarket) is a short story written by the hardworking and highly productive John Updike and narrated in first person by a 19-year-old protagonist and cashier named Sammy. It was published in 1961 and is about Sammy’s change of character and coming of age. Updike uses the various shifts in tone, great attention to detail, and a great deal of symbolism to portray the significant change. The opening sentence â€Å" In walks three girls in nothing but bathing suits† (par.1) sets up the colloquialRead MoreAnalysis Of John Updike s A P 1804 Words   |  8 Pagesit’s seemingly infallibility. Most young people feel invincible, but really it is their naivety and inability to understand the harsh concept of reality that enables this behavior. While a common theme in literature, John Updike gives the tale of youth a consumerist spin in â€Å"AP†. Updike tells the story of Sammy the cashier, who see’s himself as superior to those around him and believes he will turn out nothing like the adults he’s surrounded with. He seems to get his chance to be great when some beautifulRead MoreAnalysis Of John Updike s A P1293 Words   |  6 PagesJohn Updike is viewed by his readers as a progressive voice in his work that promotes feminist issues. He makes these issues stand out more evidently, rather than hidden, in order for the reader to rea lize how women are viewed in society. From reading Updike’s AP, the story sends the message to readers of genders working together to strive for equality. If readers do not carefully and actively read AP they may miss key messages about the power men hold over women, not just in society but in literatureRead MoreAnalysis Of John Updike s A P2577 Words   |  11 Pagescome together and declare allegiance to a similar core of beliefs. And, when they do, they ask a particular set of question about a literary work. Each different way of analyzing a literary work elicits a different set of questions. AP, a short story by John Updike, would best be analyzed by using the school of New Criticism and analyzing the journey Sammy, the narrator, experiences throughout the story. The school of New Criticism believes that the work’s overall meaning depends solely on the text

How to Recycle Different Types of Plastic

Plastic is a versatile and inexpensive material with thousands of uses, but it is also a significant source of pollution. Some worrisome emerging environmental issues involve plastics, including gigantic oceanic garbage patches  and the microbeads problem. Recycling can alleviate some of the problems, but the confusion over what we can and cannot recycle continues to confound consumers. Plastics are particularly  troublesome, as different types require different processing to be reformulated and re-used as raw material. To effectively recycle plastic items, you need to know two things: the plastic number of the material, and which of these types of plastics your municipalitys recycling service accepts. Many facilities now accept #1 through #7  but check with them first to make sure. Recycling by the Numbers The symbol code we are familiar with — a single digit ranging from 1 to 7 surrounded by a triangle of arrows — was designed by The Society of the Plastics Industry (SPI) in 1988 to allow consumers and recyclers to differentiate types of plastics while providing a uniform coding system for manufacturers. The numbers, which 39 U.S. states now require to be molded or imprinted on all eight-ounce to five-gallon containers that can accept the half-inch minimum-size symbol, identify the type of plastic. According to the American Plastics Council, an industry trade group, the symbols also help recyclers do their jobs more effectively. PET (Polyethylene terephthalate) The easiest and most common plastics to recycle are made of polyethylene terephthalate (PET) and are assigned the number 1. Examples include soda and water bottles, medicine containers, and many other common consumer product containers. Once it has been processed by a recycling facility, PET can become fiberfill for winter coats, sleeping bags, and life jackets. It can also be used to make beanbags, rope, car bumpers, tennis ball felt, combs, sails for boats, furniture and, of course, other plastic bottles. However tempting it may be,  PET #1 bottles should not be re-purposed as reusable water bottles. HDPE (High-density polyethylene plastics) Number 2 is reserved for high-density polyethylene plastics (HDPE). These include heavier containers that hold laundry detergents and bleaches as well as milk, shampoo, and motor oil. Plastic labeled with the number 2 is often recycled into toys, piping, truck bed liners, and rope. Like plastic designated number 1, it is widely accepted at recycling centers. V (Vinyl) Polyvinyl chloride, commonly used in plastic pipes, shower curtains, medical tubing, vinyl dashboards, gets number 3. Once recycled, it can be ground up and reused to make vinyl flooring, window frames, or piping. LDPE (Low-density polyethylene) Low-density polyethylene (LDPE) is number 4 and is used to make thin, flexible plastics like wrapping films, grocery bags, sandwich bags, and a variety of soft packaging materials. PP (Polypropylene) Some food containers are made with the stronger polypropylene plastic (number 5) as well as a large proportion of plastic caps. PS (Polystyrene) Number 6 goes on polystyrene (commonly called  Styrofoam) items such as coffee cups, disposable cutlery, meat trays, packing â€Å"peanuts† and insulation. It can be reprocessed into many items, including rigid insulation. However, the foam versions of plastic #6 (for example, cheap coffee cups) pick up a lot of dirt and other contaminants during the handling process, and often just ends up being thrown away at the recycling facility.   Others Last, are items crafted from various combinations of the aforementioned plastics or from unique plastic formulations not commonly used. Usually imprinted with a number 7 or nothing at all, these plastics are the most difficult to recycle. If your municipality accepts #7, good, but otherwise you will have to re-purpose the object or throw it in the trash. Better yet, do  not buy it in the first place. More ambitious consumers can feel free to return such items to the product manufacturers to avoid contributing to the local waste stream, and instead, put the burden on the makers to recycle or dispose of the items properly. EarthTalk is a regular feature of E/The Environmental Magazine. Selected EarthTalk columns are reprinted here by permission of the editors of E. Edited by Frederic Beaudry.

Silver Ships Free Essays

Silver Ships Facilities Silver Ships is located on 16 acres in Theodore, Alabama just South of Mobile on Bellingrath Road. After moving into a 15,000 square foot building in 1996, they soon after expanded a second time. Since then, they have added over 12,000 square feet of additional production space and they have built additional office spaces. We will write a custom essay sample on Silver Ships or any similar topic only for you Order Now All aspects of the vessel construction, from the custom design to the final assembly, are conducted in an enclosed production facilities and the location gives the company convenient access to Mobile Bay, where it conducts extensive sea trials. Silver Ships uses state of the art welding equipment and laser cut parts in the construction of our aluminum boats. History Silver Ships, Inc. was founded by Mike McCarty after a successful career in the commercial fishing industry in 1985; it was originally intended to be a small scale operation but eventually grew. In 1988, Silver Ships began using computer automated design (CAD), which expanded its capabilities as a boat design company. In 1990, Silver Ships built its first aluminum rigid hulled inflatable boat. In 1996, Silver Ships moved its operations to Theodore, Alabama, where it is currently located. In 1997, Silver Ships began contracting for AMBAR Marine, which is currently associated with. In 2000, Silverships purchased Ambar Marine, but due to the factor of name recognition of AMBAR Marine, it chose to keep its name. In 2002, Silver Ships added 12,000 sq ft. of space in order to be able to increase production within the company. Generic Strategy Silver Ships ‚a„? generic strategy involves a narrow, differentiated scope. The company does not try to enter into other markets and focuses on providing aluminum boats for governmental agencies. The way Silver Ships differentiates itself is by providing customizable boats for its customers. SWOT Analysis Strengths Some of Silver Ships ‚a„? strengths include its relationship with customers, maintaining an efficient workspace and an employee-friendly atmosphere. SilverShips employs many ex-military members. This is a definite strength providing a direct channel to military customers. This is helpful in bids on jobs provided by Silver Ships. Secondly, SilverShips work area is efficiently layed out. Currently there are three buildings that provide a flow of work that is not only cost-effective, but also very efficient. This allows for employees to specialize in certain aspects of the boat building process. In addition to the relationships with customers and the efficient workspace provided, Silver Ships also has strong management expertise. All managers and department employees have the experience and skill that is hard to duplicate. Coupled with the employee-friendly environment, that allows employees flexible schedules, allows for an efficient, friendly workplace. Weaknesses In addition to strengths, Silver Ships also has weaknesses. Some of these include location, transportation and size of facilities. Silver Ships is located in south Mobile County in Theodore, AL. The location is very inconvenient for the transportation of boats. The highway it is located on is very narrow and provides difficulty for moving boats to and from customers. Opportunities Silver Ships is located in a growing area. The southern Mobile County area is growing rapidly, and it is expected to move more towards the Theodore area in which SilverShips is located. This can possibly increase the amount of business that is received by Silver Ships and allow for future growth. Threats With Mobile ‚a„? recent acquisitions of companies such as EADS and ThyssenKrupp, Silver Ships may face increased turnover from employees that are relocating to larger companies such as EADS and ThyssenKrupp. Labor Market In the coming years, the labor market in Mobile, AL will become increasingly more competitive. As of now, there are two new, large companies that will be entering the Mobile area and bring with them an esti mated total of 29,000+ construction jobs, 4,200 direct jobs, and 15,000+ spin off jobs. This huge influx in the demand for labor will put a strain on existing companies to retain and attract employees. Alabama Industrial Development and Training (AIDT) should help to provide the Mobile area with a skilled labor force to meet this demand. AIDT was ranked the #1 state sponsored training program by Expansion Management in 2006. They provide training, at no cost, for employers and trainees, and they are fully customizable. AIDT was the first training program in the United States to be ISO 9001:2000 certified for their Quality Management System. They also provide consultation and training for companies that wish to become ISO 9000 certified. How to cite Silver Ships, Papers

Arnold Fiend/ No Friend free essay sample

A protagonist by the name of Connie in the story short story entitled â€Å"Where are you going, Where have you been† by Joyce Carol Oates, soon learns that her trashy daydreams and self-absorbed behavior only leads to disaster by way of a man named Arnold Friend. Arnold Friend character in this story represents the devil. Connie, a horny high school freshman shows a strong disdain for family values but more concern with social reputation and slutty appearances. As the summer approaches she and her high school girlfriends obnoxiously parade the town seeking amusement from boys. Sneaky and scantily clad, Connie deceives her parents on a regular basis. While around her parents Connie dresses conservative and behaves graciously, reversely, in company of her friends she goes for the hooker look and carries herself as if she were a mindless teenage squander. Soon trouble finds it way in this rebellious teen’s life as she become more curious about her developing sexuality. We will write a custom essay sample on Arnold Fiend/ No Friend or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In this exciting short story, Joyce Oates thrilled the reader with an intense built up suspense followed by a promising and thought provoking climax that not even the main character/ Connie could see coming. The story of a young naive and considerably dense girl takes place in a country suburb in a small and slow paced town. The story is told through the eyes of a mature, relaxed elder. The reader recognizes the use of music, as it holds a hypnotizing effect upon the young socialite as she endeavors a journey that leads to disaster. Vain and socially obscure, Connie feels confronted with the constant comparison of her older and more mature sister named June. More accepted and valued by her parents, June assisted in household chores and earnestly saved money. By ontrast, Connie’s friends did not accept June; she was favored more by her parents. â€Å"She sat on the bed, barefoot and listened for an hour and a half to a program called XYZ Sunday Jamboree, record after record of hard fast shrieking songs, she sang along with† (Giota/Oates) Following the need to engage in rebellious and worldly activities, Connie held immature aspirations of seeking thrills, the main character foolishly wastes her time thinking of nothing and listening to music all day, she shows no thought or action of obtaining more substance in her character. Connie’s worldly and promiscuous behavior soon attracts the devil himself. Honestly speaking, with the time Connie spent daydreaming about trash, she could have sought to become enlightened and about anything, be it family or world issues, but instead she chose to be a lofty regular at a local burger joint. Jane Barstow from the Salem press analyzes Connie’s actions: â€Å"For Connie, â€Å"the bright-lit, fly-infested restaurant† is a â€Å"sacred building† and the omnipresent music is like a â€Å"church service† always in the background, something on which she can depend. As if to parody Christian symbolism, Oates describes the â€Å"grinning boy,† holding a hamburger aloft, which caps the bottle-shaped restaurant. It is here that Connie finds the â€Å"haven and blessing† otherwise missing in her life. Barstow, (Jane) M. Where Are You Going, Where Have You Been?. Masterplots II: Short Story Series, Revised Edition (2004): 1-3. MagillOnLiterature Plus. Web. 6 June 2012. Sadly, it was Connie’s idle mind attracted the devilish and scheming Arnold Friend. Connie refused to go to a Sunday BBQ with her family and chose instead to idle at home alone. Arnold Friend, a deceitful thirty- something portrays himself as a innocent eighteen year old he approaches Connie and ultimately rapes her. Through his convincing tone and devilish persistence, Arnold friend is viewed by most literary critics as Satan himself, The story has been subject to differing interpretations by various critics. It has been seen as an inverted fairy tale in which Connie is joined not with Prince Charming but with the Prince of Darkness. These readers have pointed out similarities between Arnold Friend and the devil: his disguise, his supernatural knowledge of the whereabouts of Connies family, his ability to lure Connie to him against her will, even his very name, which is by no coincidence close to Arch Fiend. (Korb) When we take a look at the sinister character of â€Å"Friend† it easy to interpret him as the devil. Take out the â€Å"r† in Arnold Friend’s name and you clearly discern what Arnold represents; an old Fiend. Connie was attracted to Friend’s gold car, a color that is divine and often classified as the color of the gods. Before raping Connie, the satanic Fr iend inserts a boot in between Connie’s front door, â€Å"One of his boots was strange at an angle, as if his foot wasn’t in it† (592). The ways the reader of this short story can distinguish Friend’s character to be the devil is by noticing through the story Friend has trouble standing in his boots. Surely, Friend, like Satan has Goat leg, Clearly that is why he cannot stand in his boots. Exploring this further, The words scribed on Friends carâ€Å"MAN THE FLYING SAUCER† indeed has the same letters that spells out â€Å"HESATANLUCIFER† . † Through it all, however, she privately harbors innocent dreams of ideal love. One day, while home alone, she is approached by a strange man ominously named Arnold Friend, who is determined to seduce her and take her away. Rather than use force, Friend insinuates his way into Connie’s mind and subdues her vulnerable and emerging sexuality† Mann, Barry, and Alvin K. Benson. Joyce Carol Oates. Critical Survey Of Short Fiction, Second Revised Edition (2001): 1-7. MagillOnLiterature Plus. Web. 6 June 2012 Ultimately, â€Å"Where are you going, where have you been, expresses the need for teens to be conscious and active in positive thoughts and aspirations. The main character had a host of troublesome thoughts and instinctively acted upon them. When people are not present minded they become inhibit dangerous and undesirable lifestyle. The need to be present minded as a young person is great for such as reason as this. Rape and violence not only occurs when you don’t expect it, but it also occurs when are empty minded and not aware. In the perspective of a young person, Cars can represent freedom, popularity and liberty, but In the story, Connie was attracted to Satan through his car and the persuasion. Considering a conscience and active Connie, this rape would not have existed. In closing, Arnold and his secret code that is was scribed on his car 33, 19,17 is also a bible verse that also questions the a character of Where are you going, where have you been. It is clear that the author, Joyce Carol oats his finessed the idea of an eternal presence in this book. Using this story as a warning and as an example of what an idle mind brings can not only spare your life but also your innocence. Citations and sources: * Where are you going, where have you been/Intro to fiction/XJ Kennedy Diana Giota 11th ED. Where are you going,where have you been? , Joyce Carol Oates, Copyright 1970 Ontario review *A summary and analysis of Where Are You Going, Where Have You Been?. Barstow, Jane M. Where Are You Going, Where Have You Been?. Masterplots II: Short Story Series, Revised Edition (2004): 1-3. MagillOnLiterature Plus. Web. 6 June 2012. * Korb, Rena. An overview of â€Å"Where Are You Going, Where Have You Been? †. Short Stories for Students. Detroit: Gale, 2002. Literature Resource Center. Web. 13 June 2012. ** Where are you going, where have you been/Intro to fiction/XJ Kennedy Diana Giota 11th ED. Where are you going,where have you been? , Joyce Carol Oates, Copyright 1970 Ontario review(592)

The Works of Flannery OConnor free essay sample

An in-depth look at the works of OConner and her self-proclaimed statement that her primary topic throughout is the action of grace in territory held largely by the devil. In this paper the author looks at the works of Flannery OConner and notes that they are works of fiction generally populated by misfits and freaks. The author moves on to closely examine the character of Hulga in Good Country People, Misfit in, A Good Man is Hard to Find, and Julian and Mrs. Chestney in, Everything that Rises Must Converge. From the paper: In all these stories, OConnor uses violence and ugliness to shock her characters into reality, and prepare them for their moment of truth and grace. Often that grace is shocking, in fact, devastating to their self-image and their self-constructed world. And often that moment only comes just before death, and even so, does not save them from death. We will write a custom essay sample on The Works of Flannery OConnor or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Free Essays on Battle Of The Somme

Brandon Hampton The battle of the Somme was a war enabled by mass industrialization. Communication and logistic problems were prevalent because of the inhumanly large scale of the battle. Countless deaths and unknown amounts of suffering occurred because of general staff miscalculations. Keegan is able to explain that the battle of the Somme simply came down to the potentially deadly British artillery versus the German machine gunners that sought shelter in their underground bunkers. Keegan explains that Kitchener’s army recruits were still a little green and relied upon artillery bombardments to win the battle. The one ton shells, capable of blowing craters in the earth ten meters deep, fired by the British artillery was not enough to completely obliterate all of the German machine gunners. This failure of the British artillery’s effectiveness caused the death of many British infantrymen. When the artillery barrages stopped, the remnants of the German machine gunners returned to the surface to unleash hell. Keegan analyzes the not just the battle, but the pre-battle and post-battle as well. Keegan’s analysis gives an almost a surreal image of the pain, disorientation, vision, and behavior of the soldiers and their commanding officers. Keegan explains why the combatants were there, the battle plan used, and the cool blood and guts type of stuff. Keegan elaborates on why the war happened the way that it had. The fulcrum of the war was the type of weaponry used by each side and the application of those weapons. I have noticed that Keegan strives to answer the question â€Å"What wills men to battle?† He wants to emphasize not just the motive of each side to go to war, but he also wants you as a reader to draw your own conclusions about the personal motives of men to go to battle. All of the details given by Keegan are fuel for your brain to answer all of the rhetorical questions asked by him and the questions that ... Free Essays on Battle Of The Somme Free Essays on Battle Of The Somme Brandon Hampton The battle of the Somme was a war enabled by mass industrialization. Communication and logistic problems were prevalent because of the inhumanly large scale of the battle. Countless deaths and unknown amounts of suffering occurred because of general staff miscalculations. Keegan is able to explain that the battle of the Somme simply came down to the potentially deadly British artillery versus the German machine gunners that sought shelter in their underground bunkers. Keegan explains that Kitchener’s army recruits were still a little green and relied upon artillery bombardments to win the battle. The one ton shells, capable of blowing craters in the earth ten meters deep, fired by the British artillery was not enough to completely obliterate all of the German machine gunners. This failure of the British artillery’s effectiveness caused the death of many British infantrymen. When the artillery barrages stopped, the remnants of the German machine gunners returned to the surface to unleash hell. Keegan analyzes the not just the battle, but the pre-battle and post-battle as well. Keegan’s analysis gives an almost a surreal image of the pain, disorientation, vision, and behavior of the soldiers and their commanding officers. Keegan explains why the combatants were there, the battle plan used, and the cool blood and guts type of stuff. Keegan elaborates on why the war happened the way that it had. The fulcrum of the war was the type of weaponry used by each side and the application of those weapons. I have noticed that Keegan strives to answer the question â€Å"What wills men to battle?† He wants to emphasize not just the motive of each side to go to war, but he also wants you as a reader to draw your own conclusions about the personal motives of men to go to battle. All of the details given by Keegan are fuel for your brain to answer all of the rhetorical questions asked by him and the questions that ...

An overcome approach to the Melting Pot Essay Example | Topics and Well Written Essays - 750 words

An overcome approach to the Melting Pot - Essay Example Enlistment was next used after the United States entered World War I in 1917. The first peacetime call up came with the Selective Training and Service Act of 1940. Active conscription ("the draft") ended in 1973. Currently, male U.S. citizens, if aged eighteen through twenty five, are required to register with the Selective Service System, whose mission is "to provide manpower to the armed forces in an emergency" including a "Health Care Personnel Delivery System"2 and "to run an Alternative Service Program for men classified as conscientious objectors during a draft." No one has been prosecuted for violating the conscription law in the USA since 1986.3 Conscription should be considered as a hypothetical panacea to cut down, for example, crime, teenage pregnancy and substance abuse rates decline; or to foster a more hard-working, respectful, disciplined, honorable and prepared for life youth4. Enlistment could surely help all of those immigrants in the States to get more, deeper and better integrated within the American society by helping their adoptive country to reinstate peace and freedom where needed by the time they give to the society something in reward for all they have already received. Mandatory military service is one of the oldest forms of national service and is common to both democratic and non-democratic countries. Such democratic countries as Austria, Brazil, Denmark, Finland, Germany, Israel, Mexico, Norway, Russia, South Korea, Sweden, Switzerland and Turkey require male and occasionally female citizens to participate in military service when they become 18 years old. These countries prove that conscription, when handled properly, can be an asset to the military, the society and the conscript. Furthermore,... An overcome approach to the â€Å"Melting Pot† After the introduction of a bill to reinstate the military draft by Representative Charles Rangel (D-NY) on January 7, 2003, rumours went out on the real reach of this measure. A little over a year after, another bill, this time by Representative Tim Johnson, announced on October 5, 2004, that the House defeated a bill that would have reinstated the military draft. H.R. 163 was introduced by and would have required every U.S. citizen, and every other person residing in the United States, between the ages of 18 and 26 to perform a two-year period of national service, unless exempted, either as a member of an active or reserve component of the armed forces or in a civilian capacity that promotes national defence . Detractors of H.R. 163 argued that too many have already lost their lives at the battle field and the Vietnam issue became a recurrent double edged argument. However, it has to be understood and taken into account that the USA are involved in several campaigns all over the world to guarantee freedom and Human Rights where otherwise would be rotten to the core. In addition to this, the military draft should be assumed not as a punishment or backward movement, more proper of a reactionary society than of a leading and modern one, but as a different solution for daily concerns. Besides, military draft is another way to interpret the path to the achievement of the American Dream, overcoming the well worn â€Å"Melting Pot† topic: recruits and conscripts can enter the military branch of their liking, request to be trained in a specific field, and serve in the state of their choice.

University of Chichester Coursework Example | Topics and Well Written Essays - 6750 words

University of Chichester - Coursework Example Britain had been traditionally proud of her universities with good reasons. For centuries now British higher educational institutions had been applauded from every quarter and now with the changed outlook after the globalisation, and the need for higher education in the best universities of the world, the same universities, which were exalted portals of a great educational system, have changed with the time and have become education providers and the institutions that train tomorrow's business leaders. A study of one of the thus altered universities of United Kingdom, Chichester, is the topic of this brief research. The current study will go through the reasons why international students prefer this university, and what are the marketing strategies that the university offers etc. The study will have a closer look at the preferential decision psychology of the international students and the reasons behind such compulsions. As the number of international students keeps growing every ye ar, it becomes imperative to know their reactions, preferences, choice compulsions, and their assimilation capabilities with another culture and the satisfaction level. With the government laying stress on using the educational institutions that are now being treated as already made national investments, it is important for the universities to offer sought after courses with adequate academic back-up and run like well-managed business organisations. Universities today are functioning like any other business houses with impressive competition by other universities who would like to make it to the forefront. Hence, this study attains importance in the light of the above, because it is necessary to know why the international students, who are today treated as customers of the service providing universities, are interested in coming to Chichester more than most of the universities. It is also significant to understand what service Chichester provides that might not be offered by other universities and thus, the study is pertinent and important. METHODOLOGY Methodology of this study depends on primary research in the form of semi-structured questionnaires with connected informal questions that could be asked along with primary questions. There exists a sensible questionnaire with pertinent set of questions and these questions were presented for the student reactions. A group of 200 students was picked up and it had 92 males and 108 female students belonging to cross sections of courses. Out of them, seven had disabilities and three learning disorders. They are effectively managed and helped by the disability provider section and have no complaints owing to their situation. They came from all parts of European Union, including even the newest members of EU. Twelve of them are here on exchange programmes and will return to their mother universities after one year and they are highly enthusiastic about their Chichester experience and showed an obvious reluctance to leave the university. It looked as though the exchange students had only po sitive points about the university and were pleased by everything they saw and experienced. Even though research had no connection with sexual orientation, four students mentioned that they belonged to the homosexual crowd and have not countered any bias or prejudice either from the university or from the fellow students. They have their own choices of entertaining places, clubs, eateries and they seem to be very comfortable in and out of

India Biscuits Industryis

India Biscuits Industryis IMC PLAN FOR BISCUITS Suitation analysis: India Biscuits Industryis the largest among all the food industries and has a turn over of around Rs.3000 crores. India is known to be the second largest manufacturer of biscuits, the first being USA. It is classified under two sectors: organized and unorganized. Bread and biscuits are the major part of the bakery industry and covers around 80 percent of the total bakery products in India. Biscuits stand at a higher value and production level than bread. This belongs to the unorganized sector of the bakery Industry and covers over 70% of the total production. Major Players The major players in the biscuit segment are: * Britannia * Parle * Bakeman * ITC Foods Ltd. * Surya Food and Agro Pvt. Ltd. * HLL Major Brands the major brands of biscuit are: * Britannia * Parle * Bakeman * Priya Gold * Elite * Cremica * Dukes * Anupam * Horlicks Even as Britannia Industries Ltd (BIL) is unwrapping a new advertising strategy for its relaunched brand MarieGold, Parle Products Pvt Ltd has roped in Ogilvy Mather India to design the advertising plans for its yet-to-be launched brand Monaco Bites. With the entry of Hindustan Lever Ltds biscuit brand Modern Energy Biscuits, competition is hotting up in the Rs 2,500-crore Indian biscuits market. For starters, BIL has recently relaunched its flagship brand MarieGold with value additions in a bid to rejuvenate the brand. Along with the relaunch, the company has also revamped the advertising and packaging strategy of the brand in the overcrowded category. Strapped with a new tagline ‘Packed with wheat energy, the new avatar of MarieGold in a new packaging hit the Indian marketplace just a few days ago. The company is still in the process of rolling out the relaunched brand across the country, inform sources from the company. And to announce the relaunch of MarieGold, BIL is rolling out a multi-media ad campaign which includes press advertisement, television commercials and radio advertising, says Lowe India (Bangalore) vice-president Preeti Maroli. â€Å"Well be using all the media vehicles that are available. To start with, we have launched a television commercial in Hindi. Very soon, we will roll out print ad campaign first in Hindi. Later we will go for press ads in English,† she adds. To support the mass media ad campaign for its relaunched brand, the agency will be using below-the-line activities too, says Ms Maroli. The agency also has plans to put up hoardings and banners as part of its outdoor media strategy. â€Å"As for our ad strategy, we have used the health plank to highlight the the benefit of wheat energy in the relaunched MarieGold. And of course, we have revamped MarieGolds packaging strategy with the relaunch,† adds Ms Maroli. On the other hand, Parle Products Ltd has hired the services of Ogilvy Mather India to create communication plans for its new product called ‘Monaco Bites. Says Ogilvy Mather India executive director Nishi Suri: â€Å"Amid stiff competition, we won this new account. The other agencies in the fray were Everest Communications and Grey Worldwide. Its a prestigious account as our client plans to launch ‘Monaco Bites in different flavours, including cheese.† According Ms Suri, Ogilvy Mather has been handling the ad account of Parle KrackJack for the last 15 years. â€Å"Our ad campaigns for Monaco Bites are still in the pipeline,† she adds. At present, Britannia Industries and Parle Products Ltd are considered dominant players in the overcrowded branded biscuits category Biscuit majors mapping out new growth strategies in India The economic slowdown hasnt dented this market. On the contrary, the food majors are splurging big time on the biscuits market. To accelerate the volumes in the Rs 9,000-crore brandedbusiness market, three of Indias food majors plan to spend heavily. ITC Foods is working out a full-fledged plan to expand its manufacturing capacity, retail activities and brand activation activities. Britannia Industries Ltd (BIL), on its part, is focusing on consumer promotions and new launches to maintain its position in the overcrowded category. Even ParleProducts, which reportedly has 42% share in this category, is mapping out an aggressive growth strategy that comprises of re-launches, launches and high- profile television campaigns. Clearly, the sector will face a whole lot of action in the next two months. The slowdown has not affected this sector. The sector will be registering a sound growth rate of around 15% this year, informed a Mumbai based analyst. The category has some strong regional presence like Priya Gold in the north and east, Cremica in the west and Dukes in the south. On ITCs plan, Chitaranjan Dhar, chief executive officer, ITC Foods informed that we will be exploring different opportunities for profitable growth. We are planning to reach out to selectmarkets in India. According to Dhar, ITC is intending to expand its operations to meet the increasing demand for its biscuits brands. The company entered this sector about five years back. And now it is ranked the third largest player with a market share of over 12%. BIL has launched a vigorous consumer promotion by enlarging the pack sizes of its flagship brand Tiger Glucose by almost 18%. The offer has helped Britannia sell more packs than competitors Parle and ITCs Sunfeast. Parle Products, on the other hand, is increasing its existingmanufacturingcapacity across the country. The company is concentrating on all brands with no less than 42% share in the branded biscuits market. The company is leading the pack now. In addition, Parle with a new advertising campaign is planning to re-launch Krackjack. Apart from the ad campaign for Krackjack, Parle is also rolling out a high-profile ad campaign for its brand Monaco. The company had recently launched an ad campaign featuring Hrithik Roshan to promote the new alternate of Hide Seek. SWOT Analysis Strength * Fulfill one of our Basic Requirement among Air , Water , Food, Shelter * Widely accepted in all Generations * Easily available in various forms * Provide good Instant Remedy for hunger in the form of readymade food Preserves the non seasonal food and makes it available all throughout the year Weakness * Decreases nutritional value * Increases the cost of food product * Industry and technology requires high investment * Regular usage of processed food can cause alteration in health Opportunities * Increase economy of India * Generate employment opportunity * Good quality of Goods * Provide competition to foreign companies * Improve living standard * Provide goods to nation at cheaper rate * Inflow of foreign reserve and funds for the govt.(taxes) Threats * Many companies are result oriented * Increase in pollution * Sometimes provide poor quality of product for more profit * Lack of technology * Unable to utilize all the resources efficiently PEST analysis Political: Opportunity Government provides subsidiaries to the biscuit industry. Constraints What if the government ran a health campaign to discourage people from eating too much fatty food? Economic: Opportunity Purchasing power of people has increased in India Constraints If there is a big economic downturn in your market? Would consumers switch to cheaper options? Social Opportunity Public demand for health biscuits Constraints Public are now aware of fatty food. Communication objective Create awareness among 90 % of target audience: To make people aware of new product that has all daily required nutrients that are needed for the body through continues advertsiment in newspaper, magazines, TV and radio Message is a biscuit that can keep u fit and fulfil Ur body with all nutrients. Create an image among 70% of target audience: To create an image that will differenciate the product for all other competing products of its kind and create an image of a health related product. Contains fewer fats as compared to other compititors. Develop preferences among 60 % audience: To develop people preference to this product by telling them the benefits of this product. Stimulate purchase intentions To make people think throught promotional program that product worth of buying. Stimulate trial of new product among 40 % of target audience To make people to try the product by following extensive sales promotion and personal selling like coupons and sales presentation. Budget allocation Percentage of the budget is stated for indicating the allocation Estimated budget: 50000000 Promotional budget estimate (in lakhs) Advertising TV Commercial 50 lakhs (Production broadcasting) Newspaper advertisement 8 lakhs (Design publishing) Magzine 10 lakhs Radio advertisement 20 lakhs Event Exhibition(venue Setup, etc) 50 lakhs Direct Marketing Mailing(design, printing postage, etc) 4 lakhs Personal selling Sales presentations 20 lakhs Sales meetings 5 lakhs Incentive programs 85 lakhs Sales promotions Contests; Games; Lotteries; premium and gifts; Fair and trade shows; coupons; Rebates. 100 lakhs Sponsorship programm Entertainment programs in TV Sponsoring pollution awareness programs Rallies to make people aware of health 100 laths Miscellenious expenses 48 lakhs IMC STRATEGIES The campaign objectives of n-bickies. Advertising strategy Advertising design :story board to tell the about the product as an important aspect of life Type of appeal : emotional. Target audience : all age group. Message strategy :n-bickies Meaning : n means nutrition and bickies means biscuit Tag Line : charge up yourself Media selection: television, newspaper, magazines, Internet, etc. The Unique Selling Proposition The biscuit that contains very less fatty acids. The biscuit that has all nutrients which are needed for body everyday. Will complete daily requirement of body for nutrients. Other promotional tools strategy What other promotional tools to be selected and why? Personal selling Sales presentations Sales meetings Incentive programs Public relations Seminars: will give seminars on the topic of nutrition which are required for our daily needs. How i can increase our immune power and how can we keep our self healthy and how n-bickies buscuit helps your family with this. Charitable donations: will donate money to the areas where maximum people suffer from nutrition problem thus relating it with our product. Publications: will release a monthly publication of what achievements are made my company. Community relations: Our aim is to increase their knowledge and understanding of what we do and our aim is at giving people the nutrients of everydays life, so that they can feel part of â€Å"our community† and where appropriate join with us Sales promotions Contests: will organise contests which will be on the theme of heath awareness and n-bickies biscuit will make people aware of this. Games: will organise games at major areas like universities, government offices on the name of n-bickies buscuits. Lotteries: will tie up with some very gud brands and n-bickie buscuits will be distributed as lotteries. Premium and gifts: will distribute this product as gifts and premium when a product is bought. Fair and trade shows: will organise fair and trade shows Coupons: coupon will be distributed in mall, on the purchase of various good which. Rebates: rebate will be implemented at staring stage to enforce sales. Samples: will distribute samples to know the taste of the product. Sponsorship programm Entertainment programs in television and radio. Sponsoring health awareness programs Rallies to make people aware of health. Direct marketing Catalogs: will distribute catalogs which will communicate all the best features of my product. Mailings: will mails people the catalogs of the company and product so that if they are interested they can contact us directly. Telemarketing: will communicate our product throught tele calling also. E-mail and voice mail: will email all the target market so that they are aware of our product. THE objectives for various promotional elements Advertising Objective: Educate audience and inform them about new product Audience: For every age group Timing: all allowed and determined by budget Tools/media: television, radio, newspaper, magazines Public relations Objective: inform educate, create and maintain Audience: Target groups mainly all age group. Timing: ongoing Tools /media: coverage by major news media, publications, articles in local news papers. Personal selling: Objective: maintain large powerful base of supports and get feedback about product at same time. Audience: local, regional, national. Timing: ongoing, year round promotion. Tools/media: door to door selling Sales promotions Objective: to motivate target audience to try or buy product Audience: target audience all people who are health conscious. Timing: ongoing at all the day times. Tools: cupons, rebates etc Implementation strategies For television advertsiment the spot that will be bought is between 5-7 p.m. Monday -Friday. For radio the spot that will be bought is between 6 to 10 a.m. And 5 -8 p.m. Monday- Friday. Creative tactics for print advertisement N-BICKIES: CHARGE URSELF Creative tactics for television Vedio: the visual will communicate the message given by buscuit that it is give the most benifits compared to others and will provide you with all nutrition which is required for everydays life Audio: the audio will be created which will force consumer to see the vedio and will help an appropriate mood Jingle used: gear up with n-bickies. Company: N-bickies BIBLIOGRAPLY www.jobsdb.com/HK/EN/V6HTML//IMC_Plan_Outline.pdf www.digg.com/educational/Sample_IMC_Plan www.drypen.in//developing-an-integrated-marketing-communication-plan-imc.html www.ethicsbasedmarketing.net//Sample%20IMC%20plan%20template.pdf faculty.fullerton.edu/mjoyce/Materials/IMC_Plan_Outline.htm www.kult-educ.org/wksp/imc-4/files/ibrahim/IMC-4_1-2.ppt

Alexander the Great

| Alexander the Great| | | Craig Wilson| 11/12/2012| | Alexander was the son of Philip II of Macedonia. He was born in Pella, Macedonia’s capital city in 356 BC. Alexander was tutored by Aristotle, one of the greatest philosophers and smartest men of the time, from when he was 13 until he was 16. He was also leader of the Companions, which was a group Philip II made to protect him from would be assailants (Alexander the Great Biography) (historyofmacedonia. org). In 340 BC Alexander’s father, Philip II, left for Thrace. While he was away, he left Alexander in charge of the kingdom.While Alexander is in charge, a Thracian tribe of Maedi in north-eastern Macedonia started a rebellion. Alexander took swift action. He assembled an army and led them against the rebels. Alexander was easily able to defeat the rebels and capture their city, which he renamed Alexandropolis. At the age of 18, Alexander was given a commanding rank among the senior generals of Macedonia as they in vade Greece (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). The battle of Chaeronea, in 338 BC, was the final battle between Athens and the forces of Macedonia.It is a hard vicious battle that proved to be very taxing on both sides. However, the Macedonian forces pull out a very narrow victory and Athens is finally subdued. In celebration, the Macedonians decide to have a Dionysus festival when they return home in 336 BC. While attending this festival, Philip II is approached by an ex-lover with whom he had a child. He had earlier promised that the child would have a high ranking place in his army, but now he refused to acknowledge that the child even belonged to him.Philip II was so conceded that he assumed the woman was approaching him for another night of pleasure, but instead she killed him by slitting his throat. After his father is slain, Alexander takes over as ruler of the Macedonian Empire in 336 BC (Alexander the Great Biography) (Culverhouse) (his toryofmacedonia. org). Immediately after Philip II’s death, the places he conquered began to revolt. Alexander, being the great leader that he is, easily stomps out the rebellions. Alexander then looks to take over Persia, which is at this point led by Darius III.When they reach Persia and begin to fight, Alexander’s troops tear through the Persians and appear almost invincible against them. As he defeats the Persians, he is recruiting the defeated soldiers instead of killing them. This expands his troops and allows him to keeps the numbers of his armies high so he can stay and fight longer (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). The soldiers he tries to recruit eagerly accept his offer. The soldiers do this because he offers them pay, and he tells them that they are free to leave whenever they please.Alexander only asks that his troops be able to marry Persian women. Alexander does this in hopes that it will unite the Persian people wi th his (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). In 331 BC, the Battle of Gaugamela, which is the final battle between Darius III and Alexander the Great, takes place. The Persians are horribly defeated at this battle. Their leader, Darius III, is finally slain, and the Persian’s main city, Persepolis, is sacked and burned to the ground.After the battle, Alexander takes Roxanne of Bactria as his wife, which his men highly disapprove of (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Alexander then moves on to conquer Babylon, and pushes on to the Indus valley. Here Alexander and his troops meet heavy resistance that they have never seen before. War elephants are used against Alexander and his men, and they have no idea how to combat against the huge beasts. So Alexander orders that they retreat and come in a few weeks stronger than before to conquer he Indus valley tribes, but his men disagree. At this point Alexander an d his men have been out conquering for about ten years and his men are ready to return home. So his men organize a mutiny against him, which he easily disbands. Alexander realizes his men’s fatigue and does decide to return home to Macedonia (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). On their way home, Alexander decides to throw a party to raise his men’s moral. Even though Alexander’s men advise him against it because they can tell he is sick, he begins to drink heavily.This is a bad idea because he is believed to have had yellow fever at the time. Alexander eventually drinks himself into a coma, but somehow comes out of it and survives two more days with his sickness. He has no heir in line for the throne, so while he is on his death bed his men ask him who will be the next ruler. Alexander just laughs and says, â€Å"Whoever is the Strongest. † Alexander’s death was in the year 322 BC (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Since he left no heir, Alexander’s kingdom was split into three different parts.Egypt is taken by Alexander’s right hand man, Ptolemy. Ptolemy took samples of every new plant he found and became the world’s first botanist. Ptolemy Egypt, even though it was near ruins, turned out to be the most durable of the three. Seleucid Asia is next. It has the best resources out of the three, but is the least stable of the three and a complete failure. The instability is caused by Seleucid trying to force Greek tradition on the Persians, and the Persians are constantly rebelling. The third and final part is the homeland of Alexander the Great, and the most fought over.It was taken by Antigonus, and even though there was still a great deal of instability here, it was to a lesser extent than that of Seleucid Asia (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Works Cited Alexander the Great Biography. 1996-20 12. 30 October 2012 . Culverhouse, Mr. C. History Teacher Craig Wilson. October 2012. historyofmacedonia. org. Alexander the Great(Alexander of Macedon) Biography. 2001-2003. 30 October 2012 . Alexander the Great | Alexander the Great| | | Craig Wilson| 11/12/2012| | Alexander was the son of Philip II of Macedonia. He was born in Pella, Macedonia’s capital city in 356 BC. Alexander was tutored by Aristotle, one of the greatest philosophers and smartest men of the time, from when he was 13 until he was 16. He was also leader of the Companions, which was a group Philip II made to protect him from would be assailants (Alexander the Great Biography) (historyofmacedonia. org). In 340 BC Alexander’s father, Philip II, left for Thrace. While he was away, he left Alexander in charge of the kingdom.While Alexander is in charge, a Thracian tribe of Maedi in north-eastern Macedonia started a rebellion. Alexander took swift action. He assembled an army and led them against the rebels. Alexander was easily able to defeat the rebels and capture their city, which he renamed Alexandropolis. At the age of 18, Alexander was given a commanding rank among the senior generals of Macedonia as they in vade Greece (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). The battle of Chaeronea, in 338 BC, was the final battle between Athens and the forces of Macedonia.It is a hard vicious battle that proved to be very taxing on both sides. However, the Macedonian forces pull out a very narrow victory and Athens is finally subdued. In celebration, the Macedonians decide to have a Dionysus festival when they return home in 336 BC. While attending this festival, Philip II is approached by an ex-lover with whom he had a child. He had earlier promised that the child would have a high ranking place in his army, but now he refused to acknowledge that the child even belonged to him.Philip II was so conceded that he assumed the woman was approaching him for another night of pleasure, but instead she killed him by slitting his throat. After his father is slain, Alexander takes over as ruler of the Macedonian Empire in 336 BC (Alexander the Great Biography) (Culverhouse) (his toryofmacedonia. org). Immediately after Philip II’s death, the places he conquered began to revolt. Alexander, being the great leader that he is, easily stomps out the rebellions. Alexander then looks to take over Persia, which is at this point led by Darius III.When they reach Persia and begin to fight, Alexander’s troops tear through the Persians and appear almost invincible against them. As he defeats the Persians, he is recruiting the defeated soldiers instead of killing them. This expands his troops and allows him to keeps the numbers of his armies high so he can stay and fight longer (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). The soldiers he tries to recruit eagerly accept his offer. The soldiers do this because he offers them pay, and he tells them that they are free to leave whenever they please.Alexander only asks that his troops be able to marry Persian women. Alexander does this in hopes that it will unite the Persian people wi th his (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). In 331 BC, the Battle of Gaugamela, which is the final battle between Darius III and Alexander the Great, takes place. The Persians are horribly defeated at this battle. Their leader, Darius III, is finally slain, and the Persian’s main city, Persepolis, is sacked and burned to the ground.After the battle, Alexander takes Roxanne of Bactria as his wife, which his men highly disapprove of (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Alexander then moves on to conquer Babylon, and pushes on to the Indus valley. Here Alexander and his troops meet heavy resistance that they have never seen before. War elephants are used against Alexander and his men, and they have no idea how to combat against the huge beasts. So Alexander orders that they retreat and come in a few weeks stronger than before to conquer he Indus valley tribes, but his men disagree. At this point Alexander an d his men have been out conquering for about ten years and his men are ready to return home. So his men organize a mutiny against him, which he easily disbands. Alexander realizes his men’s fatigue and does decide to return home to Macedonia (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). On their way home, Alexander decides to throw a party to raise his men’s moral. Even though Alexander’s men advise him against it because they can tell he is sick, he begins to drink heavily.This is a bad idea because he is believed to have had yellow fever at the time. Alexander eventually drinks himself into a coma, but somehow comes out of it and survives two more days with his sickness. He has no heir in line for the throne, so while he is on his death bed his men ask him who will be the next ruler. Alexander just laughs and says, â€Å"Whoever is the Strongest. † Alexander’s death was in the year 322 BC (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Since he left no heir, Alexander’s kingdom was split into three different parts.Egypt is taken by Alexander’s right hand man, Ptolemy. Ptolemy took samples of every new plant he found and became the world’s first botanist. Ptolemy Egypt, even though it was near ruins, turned out to be the most durable of the three. Seleucid Asia is next. It has the best resources out of the three, but is the least stable of the three and a complete failure. The instability is caused by Seleucid trying to force Greek tradition on the Persians, and the Persians are constantly rebelling. The third and final part is the homeland of Alexander the Great, and the most fought over.It was taken by Antigonus, and even though there was still a great deal of instability here, it was to a lesser extent than that of Seleucid Asia (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Works Cited Alexander the Great Biography. 1996-20 12. 30 October 2012 . Culverhouse, Mr. C. History Teacher Craig Wilson. October 2012. historyofmacedonia. org. Alexander the Great(Alexander of Macedon) Biography. 2001-2003. 30 October 2012 . Alexander the Great | Alexander the Great| | | Craig Wilson| 11/12/2012| | Alexander was the son of Philip II of Macedonia. He was born in Pella, Macedonia’s capital city in 356 BC. Alexander was tutored by Aristotle, one of the greatest philosophers and smartest men of the time, from when he was 13 until he was 16. He was also leader of the Companions, which was a group Philip II made to protect him from would be assailants (Alexander the Great Biography) (historyofmacedonia. org). In 340 BC Alexander’s father, Philip II, left for Thrace. While he was away, he left Alexander in charge of the kingdom.While Alexander is in charge, a Thracian tribe of Maedi in north-eastern Macedonia started a rebellion. Alexander took swift action. He assembled an army and led them against the rebels. Alexander was easily able to defeat the rebels and capture their city, which he renamed Alexandropolis. At the age of 18, Alexander was given a commanding rank among the senior generals of Macedonia as they in vade Greece (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). The battle of Chaeronea, in 338 BC, was the final battle between Athens and the forces of Macedonia.It is a hard vicious battle that proved to be very taxing on both sides. However, the Macedonian forces pull out a very narrow victory and Athens is finally subdued. In celebration, the Macedonians decide to have a Dionysus festival when they return home in 336 BC. While attending this festival, Philip II is approached by an ex-lover with whom he had a child. He had earlier promised that the child would have a high ranking place in his army, but now he refused to acknowledge that the child even belonged to him.Philip II was so conceded that he assumed the woman was approaching him for another night of pleasure, but instead she killed him by slitting his throat. After his father is slain, Alexander takes over as ruler of the Macedonian Empire in 336 BC (Alexander the Great Biography) (Culverhouse) (his toryofmacedonia. org). Immediately after Philip II’s death, the places he conquered began to revolt. Alexander, being the great leader that he is, easily stomps out the rebellions. Alexander then looks to take over Persia, which is at this point led by Darius III.When they reach Persia and begin to fight, Alexander’s troops tear through the Persians and appear almost invincible against them. As he defeats the Persians, he is recruiting the defeated soldiers instead of killing them. This expands his troops and allows him to keeps the numbers of his armies high so he can stay and fight longer (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). The soldiers he tries to recruit eagerly accept his offer. The soldiers do this because he offers them pay, and he tells them that they are free to leave whenever they please.Alexander only asks that his troops be able to marry Persian women. Alexander does this in hopes that it will unite the Persian people wi th his (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). In 331 BC, the Battle of Gaugamela, which is the final battle between Darius III and Alexander the Great, takes place. The Persians are horribly defeated at this battle. Their leader, Darius III, is finally slain, and the Persian’s main city, Persepolis, is sacked and burned to the ground.After the battle, Alexander takes Roxanne of Bactria as his wife, which his men highly disapprove of (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Alexander then moves on to conquer Babylon, and pushes on to the Indus valley. Here Alexander and his troops meet heavy resistance that they have never seen before. War elephants are used against Alexander and his men, and they have no idea how to combat against the huge beasts. So Alexander orders that they retreat and come in a few weeks stronger than before to conquer he Indus valley tribes, but his men disagree. At this point Alexander an d his men have been out conquering for about ten years and his men are ready to return home. So his men organize a mutiny against him, which he easily disbands. Alexander realizes his men’s fatigue and does decide to return home to Macedonia (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). On their way home, Alexander decides to throw a party to raise his men’s moral. Even though Alexander’s men advise him against it because they can tell he is sick, he begins to drink heavily.This is a bad idea because he is believed to have had yellow fever at the time. Alexander eventually drinks himself into a coma, but somehow comes out of it and survives two more days with his sickness. He has no heir in line for the throne, so while he is on his death bed his men ask him who will be the next ruler. Alexander just laughs and says, â€Å"Whoever is the Strongest. † Alexander’s death was in the year 322 BC (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Since he left no heir, Alexander’s kingdom was split into three different parts.Egypt is taken by Alexander’s right hand man, Ptolemy. Ptolemy took samples of every new plant he found and became the world’s first botanist. Ptolemy Egypt, even though it was near ruins, turned out to be the most durable of the three. Seleucid Asia is next. It has the best resources out of the three, but is the least stable of the three and a complete failure. The instability is caused by Seleucid trying to force Greek tradition on the Persians, and the Persians are constantly rebelling. The third and final part is the homeland of Alexander the Great, and the most fought over.It was taken by Antigonus, and even though there was still a great deal of instability here, it was to a lesser extent than that of Seleucid Asia (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Works Cited Alexander the Great Biography. 1996-20 12. 30 October 2012 . Culverhouse, Mr. C. History Teacher Craig Wilson. October 2012. historyofmacedonia. org. Alexander the Great(Alexander of Macedon) Biography. 2001-2003. 30 October 2012 .

Of Mice and Men: A Novel by John Steinbeck

In the novel of mice and men,Steinbeck never gives Curley’s Wife a name. This is done to show that she does not have any identity or position on the ranch. As Curley’s Wife is a representation of all women in the 1930s I feel Steinbeck uses her to show that she does not have any identity or position on the ranch. As Curley’s Wife is a representation of all women in the 1930s I feel Steinbeck uses her to show that most women back then had no identity or position in the working world. No characters in the novella care for Curley’s Wife and very little attention is given to her. However many of the men only see her as an object. I think Steinbeck conveys that idea by his description of her. When we and George and Lennie are first introduced to her, Steinbeck takes a long time to describe her. ‘She had full rouged lips and wide-spaced eyes, heavily made up. Her finger nails were red. Her hair hung in little clusters, like sausages†¦Ã¢â‚¬â„¢ This I feel Steinbeck uses to present Curley’s Wife as an object to the men and society. It is to show that Curley’s wife is worth as much as she is wearing. But Steinbeck doesn’t only use the description of what she is wearing, he also fully describes her actions. This is to show the physical awareness the men have towards her. ‘She put her hands behind her back and leaned against the door frame so that her body was thrown forward’ Steinbeck’s description of Curley’s Wife’s actions, I think, is to not only describe the men’s physical awareness, but to show the desperation of Curley’s Wife and the women in the 1930s. Steinbeck presents the men’s reactions towards her as hostile through the use of language. When George first meets her he responds to her ‘brusquely’. I think this is to show the hesitance men have towards Curley’s Wife. I feel Steinbeck not only does this to make us feel sympathy towards Curley’s Wife and women in the 1930s, but also towards men in the 1930s as they have to be extremely careful and hostile so they can keep their jobs. This I think is the contrast Steinbeck is trying to make towards Lennie’s reaction. As Lennie does not understand normal social behaviour he is in awe of Curley’s Wife. I think Steinbeck does this to show that two people who don’t fit into society are maybe the ones that do. John Steinbeck uses different methods to present Curley’s Wife and women in the 1930s. I fell Steinbeck uses Curley’s Wife as a representation of injustice in the 1930s. Steinbeck presents the character of Curley’s Wife as manipulative; however I feel he only does this to make us feel sympathy to Curley’s Wife and women in the 1930s. The fact that Curley’s wife has to be manipulative to get attention which she is so starved for does not kill any sympathy that the reader could have for her but drives it so that the reader is more sympathetic. I also feel that Steinbeck uses Curley’s wife as a reflection on men in the 1930s as they are manipulative yet despise Curley’s wife because she is manipulative; they do not realise that it is them that made her so in the first place. I feel that ‘Of Mice and Men’ is a perfect representation of the treatment of human beings in the 1920s.

A View of Systematic Gendered Repression in the...

The Water and Diamonds Paradox: A View of Systematic Gendered Repression in the Patriarchal Social Construct In economics there exists what is known as the diamond and water paradox, proposed by the great, capitalist economist Adam Smith. It is based on the idea that the total utility, or the total benefit that a person gets from the consumption of goods and services, is low for diamonds, while the marginal utility or the level of satisfaction one receives as the result of a one unit increase in the quantity of a good consumed is surprisingly high for the stones (Parkin 166). This keeps the price of the non-essential gems high and having them in ones possession enviable. However, water, which is indispensable to mankind with its†¦show more content†¦The social norms allow the control of those who conform to them both externally and internally, since they dictate outward appearance--dress, dieting, cosmetics, etc., as well as behavioral patterns and interaction. This stimulates great conflict between those who apply the rules and those who are constrained by them and realize it. The assigning of values and creation of social norms allows the social construct of deviance to emerge, and it is through a process of meaning attachment that acts or individuals are defined and labeled as deviant (Arthur 5). Deviance here would be the idea or deviation from conformity--I would not call myself a conformist, but shrink from the idea of ostracism, which is the eventual end for women who refuse to fit, at least to some extent, the ideals prescribed by society. From an early age women learn that their appearance and public persona are integral to the status that they can achieve in society. Much of what they see and hear can be construed as a message about how they are to make themselves acceptable and advance their ability to move within the boundaries of the social construct. For example, a mother who prods here daughter to exercise, may do so because she has felt or observed to backlash from divergence with norms about weight. She may believe that she is acting in the best interest of her child, when in reality she perpetuates the vicious cycle. The survival and happiness of children, as well as that ofShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagesand provides an advanced introduction to the heterogeneous study of organizations, including chapters on phenomenology, critical theory and psychoanalysis. Like all good textbooks, the book is accessible, well researched and readers are encouraged to view chapters as a sta rting point for getting to grips with the field of organization theory. Dr Martin Brigham, Lancaster University, UK McAuley et al. provide a highly readable account of ideas, perspectives and practices of organization. By thoroughlyRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesperspectives on the past) Includes bibliographical references. ISBN 978-1-4399-0269-1 (cloth : alk. paper)—ISBN 978-1-4399-0270-7 (paper : alk. paper)—ISBN 978-1-4399-0271-4 (electronic) 1. History, Modern—20th century. 2. Twentieth century. 3. Social history—20th century. 4. World politics—20th century. I. Adas, Michael, 1943– II. American Historical Association. D421.E77 2010 909.82—dc22 2009052961 The paper used in this publication meets the requirements of the American National Standard